Client & Product: Beefeater Pink
Project: 2019 Shanghai POSM
Role in the Project: Creative Director, Designer
When brainstorming with the event agency about the theme for a regional event held by Beefeater Pink, I followed my intuition to narrow down the direction to play with the PINK typeface. We tried many combinations of words and were satisfied with PINKCATION as pink+vacation.
Note: The logo, color palette and strawberry patterns were from the provided brand assets.
